The Truth About Staging, Even In A Seller's Market
We believe in staging! No surprise there. We know the value it provides in helping buyers visualize a space and we've seen staged homes sell faster and for more money, time and time again. We know what you're thinking though: right now it's a seller's market, is staging my home really going to make a difference?
Spoiler alert: the answer is yes.
We know the current market is extra busy, but we also know that regardless of the status of the market, staging can not only raise the perceived value (and thus the price) of a home but it can also help it sell faster. Don't just take our word for it though, we have the stats to back it up! According to the 2019 NAR Profile of Home Staging, 22% of sellers' agents saw a one to five percent increase in the dollar value offered by buyers in comparison to similar homes that weren't staged. According to the same report, 25% of sellers' agents stated that staging a home greatly decreased the amount of time the home was on the market, while another 28% reported staging resulted in a slight decrease in time on market.
Okay, we get it, some people did a survey. But what are the true benefits to staging your property before listing, even in a seller's market? We're glad you asked...
Staging Hooks Buyers Where They Are
Living through a pandemic is tough, and as we've all had to adapt — so has the real estate market. Most, if not all, buyers looking for a home right now are beginning that search online. This means it's more important than ever before for your listing to stand out from the pack. Having professional photography, videography, and virtual walk through tours done can help here — but those services are only half the battle. If your property isn't staged properly, it won't matter much that your photos and/or videos are of great quality. At a time when making the choice to visit a property in person hinges almost solely on the pictures and videos in your listing, having your space professionally staged can mean the difference between a buyer choosing to view your listing or pass it up for another.
A Staged Space is Fuel For the Imagination
No matter what kind of market it is, buyers need to be able to imagine themselves living in a home. Buying a property is an emotionally driven decision, so if a